This article is to analyze lexical selection in food
reviews of Starvingtime Rueangkinruengyai Fanpage. The analysis is based on Jantima
Angkapanichkit’s lexical selection theory
(2014), Gunstream’s sensory integration theory (2006), and Natchuda Wijitjammaree’s advertising theory (2013). The
data were from 460 food reviews in Starvingtime Rueangkinruengyai Fanpage. The
findings revealed 3 lexical selections indicating that the food reviews used lexical
selections of sensory integration at the highest level (51.59%),
namely lexical selections for tasting and food texture, lexical selections of
smelling, and lexical selections of visibility. The second is lexical
selections of food’s nature (32.63%), namely lexical
selections of food’s freshness, lexical selections of food’s size, and lexical
selections of food’s quantity. The last is lexical selections for marketing (15.78%), namely lexical selections for food’s price, lexical
selections for customers, and lexical selections for sales promotion.
